Top 5 iOS Personal Finance Budgeting Apps in Africa Q3 2021

The third quarter of 2021 saw interesting trends in the performance of the top 5 personal finance budgeting and planning apps on iOS in Africa. Here’s a detailed look at how these apps fared.

CashTrails+: Personal Finance experienced a varied quarter. Weekly revenue showed fluctuations, peaking at around $50 in the final week of September. Weekly downloads were relatively stable, ranging from 1.3K to 1.6K, with a slight increase towards the end of the quarter. The app’s weekly active users steadily grew from approximately 14.9K at the beginning of July to 16.9K by the end of September.

Kippa - Simple Bookkeeping App had a more turbulent period. Weekly downloads started strong at around 1K in late June but saw a significant drop to 175 by the end of September. This app did not generate any revenue during the quarter.

For 22seven: Budget, track & save, the quarter was marked by consistent, albeit low, weekly revenue, peaking at $12 in mid-September. Weekly downloads were modest, fluctuating between 230 and 401, with a notable increase in the last week of the quarter.

Money Manager Expense & Budget did not generate any revenue during this period. However, it saw a steady increase in weekly downloads, from 278 at the end of June to 392 by the end of September. The app’s weekly active users also grew from 2.2K to 2.6K over the quarter.

Splitwise showed consistent growth in weekly revenue, reaching $44 in the final week of September. Weekly downloads ranged from 200 to 315, with a consistent upward trend. The app’s weekly active users increased from 871 at the start of the quarter to 1K by the end.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.